Blütezeit – Brand and Launch Campaign

With legalization in sight, we had the absolute delight to create one of the first – and definitely most stylish – legal Cannabis Clubs in Germany: Blütezeit. Our goal was to introduce a progressive brand that breaks with all weed clichés and contributes to an open, positive and responsible Cannabis culture. We created the naming, a modern tonality, brand strategy, brand design, social content, merchandising and a fitting launch campaign under the tagline "Willkommen im Club".

Copy and concept by me. Stunning art by my partner Jonas Carstens-Juretzka. All work done for and in partnership with the talented people at Studio Avanti in Berlin.